Save 34%
Paw careSoftPaws 2-in-1 Paw Cleaning Cup
(156)
A 2-in-1 silicone paw-washing cup with a built-in soft brush. Wash and rinse muddy paws in seconds, right at the front door.
$19.00$29.00
For dogs everywhere — UK · US · EU · AU
Cleaner coats. Kinder outcomes.
Pet-safe cleaning and grooming products for dogs who deserve to feel soft, fresh and looked-after. The same products we use in our recovery videos at home — now ready to ship to yours, wherever you are.
Pet-safe formulas Ships UK · US · EU · AU Tracked global shipping
Pet-safe by design Soft on coats, soft on paws Ships UK · US · EU · AU Used in our recovery videos USB-rechargeable grooming tools Steam-misting brushes Whisper-quiet nail grinders Tracked global shipping Pet-safe by design Soft on coats, soft on paws Ships UK · US · EU · AU Used in our recovery videos USB-rechargeable grooming tools Steam-misting brushes Whisper-quiet nail grinders Tracked global shipping
The bath shelf
The Fluffy Coat essentials
Gentle wash, lifted coat, fresh scent. Built for daily life with a dog — and tested in our recovery videos.
In our videosSave 29%
BrushSteamy Avocado Grooming Brush
(318)
An electric self-cleaning grooming brush, shaped like a soft avocado, that mists the coat as it works. Calmer brushing, less fly-away fur.
$24.00$34.00
Save 34%
TowelMicrofibre Bath Towel Wrap
(142)
An ultra-absorbent microfibre bathrobe wrap that soaks up post-bath water fast. Less shake-off mess, less wet-dog smell.
$19.00$29.00
In our videosSave 50%
BrushSilicone Bath Brush + Massager (Pair)
(124)
Soft silicone bristles that work shampoo deeper into the coat while giving a calming bath-time massage. Pour shampoo straight in, ships as a pair.
$14.00$28.00
Save 26%
Nail careQuiet Trim Electric Nail Grinder
(78)
A whisper-quiet USB-rechargeable nail grinder for gentle at-home trims. No clipping, no crunching.
$29.00$39.00
Before & after
The kind of change a soft routine can make.
A clean coat is rarely just about looking nicer — it's about feeling lighter, less itchy, more like yourself.
Before
AfterStylised illustrative imagery from our content library — outcomes vary between dogs and grooming routines.
Used in our videosThe same products you see on screen,
The same products you see on screen,
in your bathroom by next week.
Our short and long-form films follow stray dogs being rescued, bathed, brushed and slowly stitched back into a softer kind of life. The brushes and tools you see us use are the same ones sold here.
Day 1
Day 7
Day 14
Day 30Our impact
Every order, a small soft push forward.
See the live impact tracker — the public numbers, the partner, and the running total.
Live impact tracker
Last updatedSpring 2026 — Rescue Coats Initiative
Currently supporting Battersea Dogs & Cats Home
5 May 2026
$5of $5000 goal
Why Fluffy Coat
A small range, made carefully.
No clutter, no medical claims, no fake guarantees — just gentle products we use ourselves and feel proud to send out.
Pet-safe by design
Quiet motors, soft silicone bristles, low-vibration tools. Designed for everyday grooming, not medical treatment.
Soft on coats and paws
Steam-misting brushes, microfibre wraps and silicone bath tools — chosen for the dogs who'd rather not be in the bath at all.
Made for at-home use
Built for short, calm grooming sessions in your kitchen or bathroom — no specialist setup, no salon trip required.
Tracked global shipping
We ship from regional warehouses to the UK, US, EU and Australia, with a tracked delivery on every order.
Shipping
Tracked delivery to the UK, US, EU and Australia.
We dispatch from regional warehouses where available to keep transit times short and tracking reliable. Local duties may apply for some regions — see the shipping policy for details.
United Kingdom
3–6 business days
Tracked Royal Mail / Evri.
United States
5–10 business days
Tracked USPS / UPS via US warehouse where available.
European Union
4–8 business days
Tracked DPD / DHL from EU warehouse.
Australia
7–14 business days
Tracked Australia Post / DHL.
Words from the bath shelf
Real owners, real coats.
Below are illustrative reviews until verified customer ones replace them. We'd rather show you placeholders than fake testimonials.
"The bath brush is the first thing my rescue has actually tolerated in the tub. The bristles work the suds in calmly — no shake-off chaos halfway through, just a quiet wash."
"The paw cleaning cup is the unsung hero of muddy season. Five seconds at the door beats half an hour in the bath."
"The avocado steam brush is excellent — really lifts the loose undercoat without pulling, and the warm mist keeps everything calm. Took a week to arrive but absolutely worth the wait."
"I wanted a brand that actually felt thoughtful, not just another generic pet store. The packaging is calm, the product works, and I love that they show what they support."
Soft answers
A few common questions.
From the kennel
Soft updates, never spam.
New videos, new products, and the occasional rescue update we're proud of. One email a month, no more.